Idealists

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Realists

Melissa Radin Goldstone

Advisor

When Melissa steps into a room she brings a burst of creativity and dynamic energy. By continuously applying her wealth of first-hand strategic and tactical successes in the cause-related space, she helps unleash a fountain of fresh ideas.

Melissa is a twenty-five year veteran of the cause branding arena, bringing her broad agency background in consumer marketing communications to every assignment. With public relations as her launch pad, she was an early player in the cause space. She was one of the first hires on Boston-based Cone Communications’ cause team in the early 90’s. Later she served as Principal at PowerPact, a national consumer promotion agency where she spent 10 years as the senior strategist leading and growing its cause practice.

Throughout her career, Melissa has provided general and cause marketing, positioning, branding, sales promotions, public/private partnerships, fundraising and public relations counsel to a wide range of consumer brands and leading nonprofit organizations. She has worked with CNN, Home Depot, Land O’Lakes, Mattel, Motts, NBC, P&G, Timberland, sanofi-aventis, and Yoplait, among others. And, has also worked with American Diabetes Association, America on the Move, 4-H, Epilepsy Foundation, Juvenile Diabetes Research Foundation, March of Dimes, Moffitt Cancer Center, Susan G. Komen, Safe Kids Worldwide, STOMP Out Bullying and Vital Voices.

Melissa is always learning and asking great questions. She earned her MBA at Babson College and every day feeds her voracious appetite for consumer, cause and pop culture information. However, the true secret to her success and drive is the inspiration that comes from raising her family with three young girls, two dogs, and two cats.

Interested in joining the Cause Team?