A blog by Cause Consulting
Cause Consulting’s November Trend Watch
From the UN Food and Agriculture Organization releasing the latest data on the issue of worldwide hunger to new campaigns supporting the development of empathy and kindness in kids, below are the issues and brands that caught our attention.
Issues we’re tracking
After years of declining hunger in the world, last year saw an unexpected increase. A combination of war and climate-related “shocks” meant that about 38 million more people were under-nourished compared to 2015, according to the latest numbers from the UN Food and Agriculture Organization.
According to the 2017 Cohn & Wolfe Authentic Brands Study, technology brands lead the pack as being most authentic in the eyes of the consumer. Furthermore, the study also indicates that 91% of global consumers are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action. Click here to read the full study.
CECP, in association with The Conference Board, found in their annual Giving in Numbers: 2017 Edition report that the world’s leading corporations are emphasizing strategy and outcomes more than ever with 60% of companies allocating more resources to programs that align with their strategic social cause area and 87% of companies measuring the impact of at least one grant.
After watching her grandmother’s Alzheimer’s progress to the point that she couldn’t remember how to use a salad spinner, the designer Aurore Brard decided to create a series of objects that help people with the disease reengage with intuitive motions. She then asked people with Alzheimer’s to try out her designs.
Brands we’re tracking
- Hasbro: Hasbro Children’s Fund Expands Support for the Development of Kindness and Empathy in Children through BE FEARLESS BE KIND Initiative (Business Wire)
- KIND Snacks: KIND Invests $20M to #SparkEmpathy By Connecting Classrooms (Brandchannel)
- Salesforce: Salesforce Commits $50 Million and One Million Employee Volunteer Hours to Advance Computer Science Education in the United States (PR Newswire)
- Visa: Visa Launches Foundation with Inaugural Grant to Women’s World Banking (Business Wire)