A blog by Cause Consulting
Cause Consulting’s September Trend Watch
From Fortune releasing its annual Change the World List of companies committed to social good to new industry partnerships being announced at the UN Global Compact Leaders Summit, below are the issues and brands that caught our attention in September.
Issues we’re tracking
More companies than ever are using the profit motive to solve a multitude of societal problems. Fortune has released its third annual list of the best of them. Click here to explore it!
More than a third of the U.S. population ages 18-80 makes purchasing decisions based on how companies treat their employees and how sustainable and philanthropic they are, according to public relations firm MWWPR. Check out their latest infographic to learn even more about the new market segment of the ‘Corpsumer.’
Nearly 800 business leaders from over 70 countries joined leaders from civil society, Government and the United Nations at the UN Global Compact Leaders Summit 2017. Convened during the 72nd Regular Session of the UN General Assembly, the Summit focused on driving responsible business action and partnerships to meet the SDGs and Paris Climate Agreement.
A recent analysis by Reputation Institute of 170,000 company ratings from respondents in 15 countries sheds light on which are perceived by consumers as the most socially responsible. Out of 100 companies, Lego, Intel and Cisco made the top 10. Other noteworthy rankings included Johnson & Johnson (34), General Electric (70), eBay (77) and Samsung (89).
Brands we’re tracking
- MARS: M&M’s New Campaign Wants You To Get Excited About Fighting Climate Change (Fortune)
- Panera Bread: Panera Bread Unveils Nation’s Largest Clean Kids’ Menu, Challenges Fast Food CEOs to Eat from Their Own (Sustainable Brands)
- Proctor & Gamble: Proctor & Gamble Brings Relief to Residents Affected by Hurricane Harvey with P&G Product Kits and Tide Loads of Hope Laundry Services (Business Wire)
- SC Johnson: SC Johnson Expands Sustainable Product Portfolio, Acquires Method, Ecover (Sustainable Brands)