Cause Consulting Summer Update
We are having a busy Summer working and playing. We hope you are too. Here are some highlights from our world: Brewing the American Dream on CNN;ARAMARK released case study; FutureStage took over Broadway; and the Black Eyed Peas headlined Adobe Youth Voices Live.
Pope Benedict XVI Endorses Cause-Related Marketing
So I just read that the Pope has announced a Christmas cause marketing campaign. He has partnered with David Geffen and is making a CD of holiday music to benefit less advantaged kids around the globe. I, for one, couldn’t be happier. In my book it communicates a big, pious thumbs up for the practice of cause marketing.
Training the CSR Professional
When I hear about a theme or a trend that catches my attention, I tuck it away and know I will use it at some point. If I hear about it again in a different circle I know it is an idea that is “bubbling” and is something that will likely resurface, and so I start to think about its relevance to my world. The third time this theme crosses into my domain, I know it is an established conversation that many are having. And in the past 10 days or so, at varied intersections, I have been part of conversations about what it actually takes to work in the CSR field. Is it training? DNA? Professional experience? Formal education? I don’t know the definitive answer, but I do know there is more than one path. Mostly, I am just thrilled the conversation is actually taking place in numerous circles.