Risa Sherman facilitated on reaching audiences through real stories and innovative ways of storytelling at the 2013 Cause Marketing Forum conference in Chicago. The panel focused on telling the behind-the-scenes story of the partnership between Ford Warriors in Pink and Flow Nonfiction, and their strategy and production behind their documentary telling the stories of 11 breast cancer survivors. From the brand, the agency, the film partner and a documentary subject, this was a 360-degree view of the approach with insights for all.

Participants included: Connie Fontaine, Director of Marketing, Ford Canada; Melissa Rush, Ford Warriors in Pink; David Modigliani, Flow Nonfiction, and Tina Herold, Breast Cancer Survivor and Model of Courage.

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