Mark Feldman facilitated a 2012 Conference Board Panel: Taking Cause Marketing to a New Level. Panelists included:

  • Laura Melillo Barnum, Executive Director, Yum! Brands Foundation, Vice President
    Global Community Investment, Yum! Brands, Inc.
  • Nancy Roman, Director of Communications, Public Policy and Private Partnerships, United Nations World Food Program
  • Damon Jones, Global External Relations Director, P&G Grooming and Shave Care-World Shaving Headquarters

This session covered innovative approach of reaching consumers in a global marketplace. Melillo discussed Yum!’s cause marketing at Pizza Hut, KFC & Taco Bell. Roman shared United Nations expertise with corporate partnerships. Jones focused on P&G’s Venus cause marketing promotions.

View the Conference’s agenda online


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