Mark Feldman facilitated a 2012 Conference Board Panel: Taking Cause Marketing to a New Level. Panelists included:
- Laura Melillo Barnum, Executive Director, Yum! Brands Foundation, Vice President
Global Community Investment, Yum! Brands, Inc.
- Nancy Roman, Director of Communications, Public Policy and Private Partnerships, United Nations World Food Program
- Damon Jones, Global External Relations Director, P&G Grooming and Shave Care-World Shaving Headquarters
This session covered innovative approach of reaching consumers in a global marketplace. Melillo discussed Yum!’s cause marketing at Pizza Hut, KFC & Taco Bell. Roman shared United Nations expertise with corporate partnerships. Jones focused on P&G’s Venus cause marketing promotions.
View the Conference’s agenda online.