In this video by 3BL, Mark Feldman discusses how cause marketing has developed and changed over the past decade. Feldman explains, “One of the most exciting connections for cause marketing is the connection back to the broader corporate social responsibility or corporate citizenship agenda of a company.” The leading distributor of CSR, sustainability and cause news, 3BL, interviewed Mark Feldman at the 10 year anniversary of the Cause Marketing Forum. Watch the video on the 3BL Media website.