From new research on the trend of ethical retailing, to corporate and nonprofit support of relief efforts in response to Hurricane Matthew, below are the headlines that caught our attention in October.
ISSUES WE’RE TRACKING…
The U.S. Food and Drug Administration announced that it is in the process of redefining what ‘healthy’ stands for on food labels. The FDA stated that “public health recommendations for various nutrients have evolved” and that the new definition “will encourage companies to make a greater variety of healthy products available to consumers through both innovation and reformulation.”
As a result of the devastation of Hurricane Matthew, Haiti’s Ministry of Interior has indicated that there are over 1.4 million people in need of urgent assistance. Charity organizations such as The Red Cross, CARE and Mercy Corps have deployed significant resources to the region to aid in recovery efforts.
Morgan Stanley Research, in a survey of over 1,000 customers in the UK, found that, while ethical concerns don’t dominate shopping habits – prices and quality still rank highest – they have gained prominence since 2010, particularly with the critical younger consumer demographic.
Millennials currently represent about a quarter of the U.S. population and control an estimated $200 billion in annual spending. This Inc. Magazine article provides five reasons why a company’s CSR strategy and activities can help win them over.
BRANDS WE’RE TRACKING…
Ford Motor Company: