From The Conference Board announcing the results of its 2017 CEO survey, to new research on the impact philanthropy can have on getting kids to exercise, below are the headlines and brands that caught our attention in February.
ISSUES WE’RE TRACKING…
Philanthropy Turns Out to be a Good Way to Get Sedentary Kids to Exercise (Fast Company)
The Kid Power band, a program developed by UNICEF, lets kids use exercise to “unlock” a donation of a food packet to a child in need somewhere else in the world. Research indicates that kids in the program are 55% more active in a day than kids who have a traditional fitness tracker.
Science Says ‘Random Acts of Kindness’ Week Has Astonishing Health Benefits (Inc. Magazine)
In case you didn’t already know, Random Acts of Kindness week takes place annually in February. To encourage participation in this year’s celebration, the Random Acts of Kindness Foundation released a range of research highlighting the health benefits of kindness. Read about the research here!
Conference Board 2017 CEO Survey Details Trends, Hot-Button Issues (Brand Channel)
The Conference Board released the results of its 2017 CEO survey and found that business leaders worldwide are “focused on creating more agile, aligned, transparent and responsive companies able to weather the storm of internal and external uncertainties,” according to a press release. More than 500 chief executives participated in this year’s survey.
School Children in Africa to Benefit from $1.75 Million USD for Road Safety (Forbes)
A child in Africa is twice as likely to die on the roads as a child in any other region. This is partly because over 80% of schoolchildren in urban Africa walk to school by themselves. To address this issue, Amend, a nonprofit working to reduce road traffic injuries in Africa, will receive more than $1.75 million USD over the next three years.
BRANDS WE’RE TRACKING…
CVS Health:
CVS Health Pledges $10 Million for Women’s Heart Health (Triple Pundit)
Hyatt:
Hyatt’s New Brand Strategy Hinges On Cultural Diversity and Understanding (Fast Company)
Nike:
Nike, Unlike Under Armour, Decides to Take a Firm Political Stance (Inc. Magazine)
UPS:
The UPS Foundation Awards More Than $2.3 Million to Expand Global Volunteerism (CSR Wire)