From new campaigns that promote kindness, health and equality to Corporate Responsibility Magazine announcing its annual ranking of the 100 Best Corporate Citizens, below are the issues and brands that caught our attention in April.
ISSUES WE’RE TRACKING…
Habitat for Humanity Wants to Make Affordable Housing Part of the National Conversation (Fast Company)
In April, Habitat for Humanity launched a new, month-long national fundraising and awareness campaign called Home is the Key with hopes of making access to a home an issue on par with access to education, food or health care.
Fortune and TIME Launch the CEO Initiative for Business Leaders Making a Social Impact (Fortune)
Fortune and TIME announced that they have partnered to create the CEO Initiative, an initiative “that will convene business leaders to exchange best practices and leadership techniques, develop solutions, track tangible results, and shine a spotlight on those making progress in addressing important social goals.”
CR Magazine Reveals 18th Annual 100 Best Corporate Citizens List (CSRwire)
Corporate Responsibility Magazine announced its list of the 100 Best Corporate Citizens. The winners included Hasbro (#1), Adobe (#18), CVS Health (#38), Humana (#40) and UPS (#70). See the full list here.
U.S. Chamber Foundation and IBM Issue New Report on Impact of Corporate Social Responsibility on Public Sentiment, Brand Reputation (3BL Media)
The U.S. Chamber Foundation’s Corporate Citizenship Center and IBM issued a new report that explores how CSR initiatives influence public perception. The study found that, among social media users who initially hold neutral views about a company, learning of a company’s CSR programming can move sentiment about the company into positive territory.
BRANDS WE’RE TRACKING…
CVS Boots Bad-For-You Items to Make Room for Healthier Products (Brandchannel)
Pop Your Bubble: KIND Snacks Hopes to Open Minds, Promote Kindness (Brandchannel)
REI Launches Force of Nature to Reset Perception of the Outdoors (Yahoo! Finance)
Tom’s of Maine:
Why the Tom’s of Maine Founder Thinks He Can Create the Next Patagonia (Inc. Magazine)