“Employee Volunteering” – Korn + Feldman at National Conference on Volunteerism
The Cause Consulting team led a workshop on maximizing corporate volunteers and utilizing the skills of employees for attendees of the Annual Points of Light National Conference on Community Service and Volunteerism.Infusing Cause into Your Brand: Feldman Leads Session at Marketing Science Institute Conference
Mark Feldman led a plenary session at the MSI Brand Architecture and Corporate Reputation Conference entitled Infusing Cause into Your Brand. This session disussed the challenges of aligning and integrating cause with both master and product brands. Read the summary...Cause and Effect: Feldman Writes in Harvard Business Review
Mark Feldman co-authored this Harvard Business Review to guide practitioners on developing Cause Branding initiatives. The article shares how to take a strategic approach, gain alignment among senior executives, identify the right issue, find appropriate partners, and develop long-term marketing and communications plans.