Overview

Taking Care of Communities is an umbrella theme for how the nation’s largest commercial landscape and snow removal company activates its employee volunteers and connects them to its brand promise of brightening lives. Under this theme local business units are empowered to lend their landscaping and design skills to enhance the spaces that enable people to learn, heal and thrive.

We launched this strategy by engaging 500 senior executives to build over 250 bicycles in 90 minutes during the first combined company leadership meeting. Each bike was customized with a hand-written note and donated to South Dallas young people attending school next to a new urban farm built by BrightView frontline team members. Other local offices across the country received a toolkit to help activate and communicate nonprofit partnerships and volunteer projects in their markets. For example, just outside of Los Angeles, BrightView architects designed and installed a healing environment in a supportive housing complex for families with a child struggling with a life-threatening illness. Ongoing storytelling across the company’s new intranet and website reinforce the brand in action and connect the activities for employees and customers.