The Boston Beer Company was awarded a Gold for the 2013 Cause Marketing Forum Halo Award in the Social Service category at the 11th Annual Cause Marketing Forum Conference in Chicago. This is the highest honor in this category and is given out to programs judged to be “the best at doing well by doing good” in 2012. Boston Beer received the award, along with its national partner, Accion, for its innovative signature cause program, Brewing the American Dream, which provides low and moderate income food & beverage small business owners with the financial support and mentoring they need to achieve their dreams.
Brewing the American Dream has disbursed 220 loans totaling over $1.9 million and created/saved over 1,400 local jobs. The program has engaged nearly 100% of company employees in meaningful volunteer experiences, increased local relevance and community relationships in select focus markets and enhanced trade partner relationships for The Boston Beer Company.
Read more about the award and program online.