by Cause Consulting |
I recently had the privilege of volunteering along with the employees of our client, Samuel Adams, at their “Speed Coaching” event. Speed Coaching is an integral part of Samuel Adams Brewing the American Dream, the company’s signature philanthropy program that helps lower-income food and beverage microentrepreneurs build and strengthen their small businesses, realize their dreams, and achieve economic independence. The program offers microloans, and other hard-to-come-by resources, through the Samuel Adams Microloan Fund with nonprofit partner ACCION USA.
by Cause Consulting |
While waiting for spring to arrive in Boston, we are spending too much time watching TV and analyzing the ads. Here’s a taste of our Earth Day viewing:
Green Stamp of Approval: Wal-Mart’s “Earth Month Thanks” ad captures the spirit of the anniversary. Wal-Mart understands the power of mobilizing their 200 million customers and are moving people toward earth friendly products. The best news is that for Wal-Mart this isn’t just an “Earth Day Special.” Year-round they are taking a lead on sustainability issues. They certainly aren’t perfect, but we give them strong marks for making progress and pushing consumers and vendors to action. Check out their earth-related sales promotions and their master sustainability activities on their website. Also a January 2009 New York Times article tells the story of their green evolution.