From brands raising their voice around International Women’s Day to Reputation Institute releasing its annual ranking of the “2017 Most Reputable Companies,” below are the issues and brands that caught our attention in March.
ISSUES WE’RE TRACKING…
Bottled Water Overtakes Soda as the No. 1 Drink in the U.S. (Fast Company)
A new report from Beverage Marketing Corp indicates that soda lost its top spot at Americans’ drink of choice by sales volume in 2016. Last year, every American on average drank 39.3 gallons of bottled water versus 38.5 gallons of carbonated soft drinks.
International Women’s Day: 6 of the Best Campaigns Empowering Women (Marketing Week)
To celebrate International Women’s Day on March 8, companies both large and small announced new campaigns and commitments around the issue. This article from Brand Channel provides an overview of just some of the brands that made headlines.
For Every $1 Spent On Reducing Food Waste, Companies Save $14 (Fast Company)
More than a billion tons of food goes to waste each year while one in nine people across the world are malnourished. Luckily, a new report from the World Resources Institute and the Waste & Resources Action Programme may compel more companies to take action on addressing the issue.
The World’s Most Reputable Companies (Forbes)
The Reputation Institute has released its list of the 2017 Most Reputable Companies. The ranking was based on the perception of some 170,000 respondents and calculated across seven categories: products & services, innovation, workplace, governance, citizenship, leadership and performance.
BRANDS WE’RE TRACKING…
LinkedIn:
LinkedIn Doubles Down On Its Commitment to Skilled Volunteering with $37M In-Kind Gift to VolunteerMatch (3BL Media)
Lyft:
Lyft’s New ‘Round Up & Donate’ Feature Lets Riders Give to Charity From the Back Seat (Inc. Magazine)
Subaru:
Subaru 2016 Share the Love® Event Generates More Than $24 Million in Charitable Donations (CSRwire)
Timberland:
Timberland’s New Line Is Made From Trash Collected From The Streets In Haiti (Fast Company)