Idealists
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Realists
Javier Cortes - Creative Director

Jennifer Askjaer

Senior Consultant

Jenn crafts brand strategies and creates programs that drive profits and make a positive impact in communities. She has developed and led numerous national marketing initiatives, new product launches, fundraising and public service campaigns and signature partnerships.

 Jenn helped shape the strategic framework and national activation for the Taco Bell Foundation. This work included developing a national program that engaged actor/producer Mark Wahlberg and other brand stakeholders to raise funds for the “Graduate to Go” initiative in 6,000 restaurants inspiring over 1 million teens to stay in high school and graduate. This program received the prestigious Silver Anvil and PR News CSR Award for Stakeholder Engagement. In addition, she led an annual fundraising campaign in Taco Bell restaurants for the World Food Programme that raised over $10 million. She also created community specific programs for Taco Bell franchisees to drive awareness and raise funds for local market grants.

As a co-founder of Swell Marketing Group, Jenn advised a wide range of businesses including Coffee Bean & Tea Leaf, Dunkin’ Brands Foundation and Rockland Trust on corporate social responsibility and local social impact programs. Jenn also served as the Executive Director for Cradles to Crayons Boston, the leading nonprofit providing kids with the essential clothing, school and items they need to succeed. She has a B.S. in Advertising from Syracuse University; S.I. Newhouse School of Communications, lives and plays outside of Boston, Massachusetts with her husband and three boys.