Rallying Consumers Around A Cause – Case Study – Cause Consulting

Challenge

Unify 22 Hearst magazines behind a pro-social initiative that engages editors, publishers and readers toward social impact.

Select Activities

  • Program development
  • Strategic planning
  • Naming + messaging
  • Impact storytelling
  • Social media
  • Email marketing
  • Crowdfunding
  • Public-private partnerships

Select Activities

  • Program development
  • Strategic planning
  • Leadership positioning
  • Naming + messaging
  • Impact storytelling
  • Skills-based volunteerism
  • Public-private partnerships
  • Cause marketing
  • Public relations
  • Event planning + execution
  • Grantmaking
  • Government affairs
  • Measurement + evaluation

Overview

Hearst for Humanity is a cross-title platform that unites and rallies Hearst magazines and charitable partners to raise awareness and improve lives. By amplifying voices and inspiring action, the magazines’ editorial, publishing and marketing teams come together to forge deeper consumer awareness, raise funds and foster conversations around critical social issues.

Hearst for Humanity premiered in Country Living with nonprofit partner The Nature Conservancy to raise awareness of, and money for, water conservation issues. Other leading titles followed suit as Marie Claire promoted sustainable fashion with the NRDC; Woman’s Day joined with The Girls Scouts of the USA to encourage recruitment through compelling stories of amazing young scouts; and Good Housekeeping launched a national sweepstakes to support WE Charities – the recipient of its first Humanitarian Seal. Through editor call-outs, in-book story integration, digital content, email marketing, sweepstakes and crowdfunding, each magazine activates Hearst for Humanity in their unique style.

Teaming up with The Nature Conservancy through H4H provides our readers with information and actionable ways to support a cause.

Rachel Hardage Barrett, Editor-in-Chief, Country Living

Teaming up with The Nature Conservancy through H4H provides our readers with information and actionable ways to support a cause.

Rachel Hardage Barrett, Editor-in-Chief, Country Living

Let’s Strengthen Business + Impact Society Together