Engaging Consumers with Cause – Case Study – Cause Consulting

Challenge

Build a national campaign to rally millions of Aramark consumers around healthy eating.

Select Activities

  • Campaign development
  • Strategic planning
  • Theory of change
  • Naming + messaging
  • Impact storytelling
  • Leadership positioning
  • Social media
  • Creative briefs
  • On-site signage

Select Activities

  • Campaign Development
  • Strategic planning
  • Theory of change
  • Naming + messaging
  • Impact storytelling
  • Leadership positioning
  • Social media
  • Creative briefs
  • On-site signage

Overview

Feed Your Potential 365 (FYP365) empowers Americans to discover healthy foods that can help them achieve their goals. This multi-year, in-dining and virtual campaign for Aramark, one of the world’s largest food service providers, is designed around the core belief that – when people connect what they eat with what they need to accomplish, they will make healthier food choices. Aramark engages consumers, clients, customers and employees in the campaign through a variety of digital resources, point-of-purchase educational materials, food discovery experiences and health challenges. Millions of Americans have been reached via Aramark’s FYP365 digital community, receiving information and ideas from the company’s chefs and dietitians, tips and tricks for eating well, healthy ‘hacks’, food prep videos, and fresh recipes.

Feed Your Potential 365 Clubs (FYP365Clubs) extend the campaign to reach families living in lower-income communities. The Clubs equip parents with the knowledge, skills and confidence to discover, choose and prepare healthy foods for themselves and their families. FYP365Clubs are open across the nation with members actively participating in healthy food tastings, cooking skill competitions, and “healthy food field trips” to grocery stores and farmers markets. Participants in the Club pilot reported a 28 percent average increase in fruit and vegetable consumption as well as significant increases in the frequency of choosing whole grains. Participants also reported improved confidence in the ability to prepare healthy foods at home.

Learn about Aramark Building Community, the company’s signature philanthropic and employee engagement program.

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