Master Corporate Responsbility (CSR) Strategy Case Study – Cause Consulting

Challenge

Package and communicate Aramark’s diverse, global corporate social responsibility (CSR) practices, and develop a related employee volunteerism and philanthropic program.

Environmental Sustainability

Environmental
Sustainability

health and wellness

Health
and Wellness

Community Involvement

Community
Involvement

employee advocacy

employee
advocacy

Select Activities

  • Framework development
  • Program development
  • Strategic planning
  • Naming + messaging
  • Impact storytelling
  • Message guide
  • Public-private partnerships
  • Volunteerism
  • Activation toolkits
  • Philanthropy
  • Public relations
  • Event planning + execution

Select Activities

  • Framework development
  • Program development
  • Strategic planning
  • Naming + messaging
  • Impact storytelling
  • Message guide
  • Public-private partnerships
  • Volunteerism
  • Activation toolkits
  • Philanthropy
  • Public relations
  • Event planning + execution

Overview

Enriching Lives Every Day was architected as a guiding CSR framework, brand and message guide for one of the world’s largest food and facilities management companies. Its pillars – environmental stewardship, employee advocacy, community involvement, and health and wellness – serve as a call-to-action for 250,000 global employees operationalizing CSR across diverse business units and industry segments.

Within this framework, Aramark Building Community, a global philanthropic and employee volunteer program, deploys the company’s unique professional culinary, nutrition, workforce training and facilities management skills to create opportunities for underserved people to lead healthier lives and succeed in the workplace. Aramark Building Community Day has become an annual demonstration of the company’s year-round dedication of employee skills, time and service excellence to strengthen families and local communities.

Since 2008, Aramark has invested over $9 million in volunteer expertise, financial and in-kind resources to strengthen the capacity of more than 100 local community centers in 52 cities in the U.S., Canada, Ireland, and the U.K. By dedicating the skills and expertise of tens of thousands of employees, Aramark has impacted over 4.5 million lives.

Learn how we engaged Aramark consumers in healthy eating through Feed Your Potential 365

A Decade of Engagement

Children + Families

Countries

Employees

Let’s Strengthen Business + Impact Society Together