True Momentum for CSR

The continued research statistics about the continued momentum of the CSR movement and companies’ progress despite a down economy is encouraging. But recently I saw first-hand that momentum in action – and that was more exciting than any statistic.

A few weeks ago, I spoke at Simmons College School of Management at a seminar in CSR theory taught by Dr. Shuili Du, a CSR researcher and professor of marketing. I found the students smart and well informed and their questions and comments insightful. What has me all jazzed up, though is what happened after I left the class.