Starbucks Ethos Water

Cause-related Product Introduction


  • Year round cause promotion
  • Direct link between product and cause
  • Financial transparency
  • Consumer “Walks for Water”
  • Hero

Cause Consulting was part of an integrated team at Starbucks that launched and introduced Ethos Water in the marketplace.  We advised the Ethos team on the strategic and legal elements of the cause-related elements of the on-going sales promotion; integration into the store experience, launch messaging and communications; water sourcing/supply chain-related issues; and on the philanthropic donations.