PlayPumps International

Nonprofit Positioning


  • Marketing plans
  • New global logo
  • Corporate outreach strategies
  • Featured at Clinton Global Initiative
  • Hero
  • Hero

As part of the global team that launched PlayPumps International, Cause Consulting developed positioning, branding, and communications strategies to help this new organization bring clean drinking water to millions of African families through the innovative PlayPump Water System.  It’s simple: “kids play, water pumps!”  In partnership with the Case Foundation, Cause Consulting developed a message platform; logo, and identity system; branded communications materials; corporate alliance strategies; and marketing plans.