AMD Changing the Game is the AMD Foundation’s signature education initiative. The program leverages the power and experience of gaming as a way to teach less-advantaged middle and high school student’s critical science, technology, engineering, math (STEM) and life skills. Students work individually and in teams to build their own digital games about social issues that are important to them. Through the game development process they also learn how to problem-solve, collaborate, communicate effectively, and negotiate. Most importantly, the program makes learning fun for youth at a stage when many are less engaged and interested in school. Cause Consulting guided AMD through the program development process and collaborated with the team to identify this issue niche, design the program strategy, and help bring the program to the marketplace.
As a core part of AMD’s commitment to education, the global program fosters the development of in-school, after-school and online curricula and provides a range of game development tools for students. Through AMD Changing the Game students have created games such as the Hurricane Katrina: Tempest in Crescent City game enabling players to learn about the under-resourced response to the disaster, as you attempt to perform rescues.
AMD Changing the Game also supports and partners with organizations leading the gaming and education movement including Games for Change, the MacArthur Foundation, Boys & Girls Clubs of America, World Wide Workshop Foundation, Joan Ganz Cooney Center at Sesame Workshop, the Alliance for Young Artists and Writers among others. The company enables statewide, regional and national dialogue and trainings on the power of this new teaching platform. They sponsor and participate in events such as the Games for Change Festival, National STEM Video Game Challenge, Game on! Texas and SXSW.edu. Now in eight countries, this program includes more than 25 nonprofit partnerships, a free online curriculum, and a tool kit available to youth everywhere. AMD Changing the Game was recognized as the 2012 Laureate of IDG’s Computerworld Honors Program by International Data Group (IDG).