“Create Change” is Adobe’s corporate social responsibility (CSR) call-to-action. This strategy and communications platform guides how Adobe employees operate their business, design new products, and address pressing social and environmental issues. Create Change helps connect teams and initiatives across the company and throughout the world.
Adobe’s CSR strategies are guided by an internal team, steering committee and executive review board. Under its theme, the company organizes its activities into environmental sustainability, community involvement, employee commitment, and product use and innovation. The company’s environmental and philanthropic practices have been recognized for excellence around the world. Adobe wrote its first CSR Summary in 2009 and continuously updates its CSR-related website.
Cause Consulting partners with Adobe architecting and advising on the CSR strategy. Together, we audited the company’s global CSR-related practices; developed the master CSR framework and governance structure; and crafted the Create Change theme. We provide counsel on a wide range of areas including partnering with external stakeholders; educating and engaging business units; and advising on communications and transparency.
Cause Consulting also provides strategic counsel on Adobe Youth Voices, a global philanthropic program of the Adobe Foundation, that has become a core component of the Adobe’s CSR framework. The program engages 13-18 year-olds in an educational experience to capture their passion and concerns about issues that matter to them most by creating media. Now in 45 countries more than 75,000 young people have participated in making and sharing powerful films about issues that concern them.