From Cause Talk Radio to Cause Marketing Forum--check out what we've been up to in our June Newsletter!
What a blast it was joining Joe Waters of SelfishGiving.com and Megan Strand of Cause Marketing Forum on their weekly Cause Talk Radio show. In the podcast, Employee Engagement is Hot! How Not to Get Burned, I was interviewed on potential potholes and opportunities that companies and non-profits must consider when working in this arena. In short, you’ll hear my passionate belief that employee engagement must be approached as a business strategy that drives toward impact, not activity. My mantra is about strengthening business and impacting society, and to do both you have got to stop, pause, and be strategic in how you weave them together.
The interactive session brought together businesses, agencies and non-profits to discuss the strategies behind cause-focused employee engagement programs. Here are some considerations when designing an employee engagement program for those not able to attend.
As practitioners in the CSR field, our team is always looking for the “next good book” that can add value to our work. One of the recent additions to our office collection is Creating Social Value: A Guide for Leaders and Change Makers, by Cheryl Kiser and Deborah Leipziger -- the first guide for practitioners and student text book of its kind that focuses on social value creation. By telling the story of innovative leaders and change makers within companies, Kiser and Leipziger examine how an organization can create social value while simultaneously driving profits. At Cause Consulting, we are energized and excited about the ew piece of curriculum that will continue to help shape the field and educate new professionals. The text is an essential read for all CSR practitioners and want-to-be practitioners.
See what we've been up to the past few months! Check out our Cause Consulting In the Marketplace newsletter...
It is exciting to reprint this press release announcing another extension of the Samuel Adams Brewing the American Dream program, now in its six year…
BOSTON, May 1, 2014 /PRNewswire/ -- Samuel Adams today announced the kick-off to "Raise a Pint, Brew a Dream," a month-long program where drinkers across the country can support small businesses by simply enjoying a Samuel Adams Boston Lager.
Although no golden statues were given out, there was plenty of strong, consistent advice for leaders in the citizenship field. The 2014 Boston College Center for Corporate Citizenship conference, held at the site of the annual Golden Globe Awards, served up the latest trends, insights, and how-to information about adaptable leadership. Here are few key takeaways.