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It is exciting to reprint this press release announcing another extension of the Samuel Adams Brewing the American Dream program, now in its six year…
BOSTON, May 1, 2014 /PRNewswire/ -- Samuel Adams today announced the kick-off to "Raise a Pint, Brew a Dream," a month-long program where drinkers across the country can support small businesses by simply enjoying a Samuel Adams Boston Lager.
Although no golden statues were given out, there was plenty of strong, consistent advice for leaders in the citizenship field. The 2014 Boston College Center for Corporate Citizenship conference, held at the site of the annual Golden Globe Awards, served up the latest trends, insights, and how-to information about adaptable leadership. Here are few key takeaways.
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Excerpt - This blog was originally published by the Boston College Center for Corporate Citizenship Website
Corporate Citizenship is often described as a “journey,” but how many of us really have a map. Are we travelers on someone else’s path; blazing new trails; and/or just preparing for the next storm? As corporate citizenship practitioners we must continuously be more deliberate and intentional in everything we do. Our role isn’t just to create programs, it is to steer and align assets to have the greatest business and social impact. How do we create a map to not only guide our journey, but more importantly, to bring the rest of our company along with us?
CSR/Sustainability and Marketing professionals have not always been the best of friends. In fact, recently, Thomas Kolster, Creative Director and Author of Goodvertising, and Founder of Where Good Grows, posted a cartoon showing them at opposite ends of a couple’s therapy couch. However, when they do work together and see the benefits, there is potential for transformative, long-lasting social and environmental change.
So what are the requirements for a successful relationship between CSR/Sustainability and Marketing? This was the topic up for discussion at the Net Impact Boston Career Summit on Friday February 21st.