Archive for the ‘cause-related marketing’ Category
Pope Benedict XVI Endorses Cause-Related Marketing
Pope Announces Cause-Related Marketing CD for Christmas -- Partnership with David Geffen
So I just read that the Pope has announced a Christmas cause marketing campaign. He has partnered with David Geffen and is making a CD of holiday music to benefit less advantaged kids around the globe. I, for one, couldn’t be happier. In my book it communicates a big, pious thumbs up for the practice of cause marketing.
The most fabulous part is that he has actually nailed many of the best practices that we counsel our clients on every day. Here we go:
- Brand alignment One of the core tenets of the Pope’s brand essence has to do with (more…)
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