Archive for April, 2010
Earth Day Every Day
Last Thursday was the 40th anniversary of Earth Day, a day that celebrates our planet.
Earth Day has recently been used as a convenient opportunity for businesses to express their pledge to environmental consciousness and promote their up-and-coming green products. Historically, many of these marketing campaigns were designed to appeal to eco-conscious consumers, and could be perceived as “greenwashing.” Last Thursday, we expected nothing less than the status quo.
What did we see instead? (more…)
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causenation is a forum hosted by the team at Cause Consulting, a strategy firm that advises companies and nonprofits on how to strengthen business and impact society.
At causenation, participants in the rapidly evolving corporate citizenship movement can draw inspiration; make sense of trends; and share tales from our collective journey.
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