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Archive for December, 2009

True Momentum for CSR

Risa_Sherman_at_Simmons_CollegeThe continued research statistics about the continued momentum of the CSR movement and companies’ progress despite a down economy is encouraging.  But recently I saw first-hand that momentum in action – and that was more exciting than any statistic.

A few weeks ago,  I spoke at Simmons College School of Management  at a seminar in CSR theory taught by Dr. Shuili Du, a CSR researcher and professor of marketing.  I found the students smart and well informed and their questions and comments insightful. What has me all jazzed up, though is what happened after I left the class. (more…)

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