Cause Consulting is seeking passionate, high energy team members with experience creating and working on cause/corporate responsibility campaigns; researching social issues; and conducting integrated marketing communications. Please send resume and cover letter to email@example.com.
Our thoughts go out to those of you affected by Hurricane Sandy during the storm, and especially in the aftermath of this disaster that has devastated many communities in and around New York City, the New Jersey coast, and other coastal areas.
It has been one week since the storm and we have yet to understand the full ramifications of the damage done to property, lost business, and other costs associated with Hurricane Sandy. What we do know is that the price tag is going to be large, estimated to be in the mid to high billions, and that it will require generous and collaborative efforts from both the public and private sectors to relieve, rebuild and restore communities.
And the winners are… all thirty 2012 Boston Youth Designers. Cause Consulting is proud to sponsor the annual Youth Designers Take Action Competition in which urban youth develop calls-to-action through creative work to inspire others to take action. This year’s public service announcements are powerful, compelling, and artistically impressive. Congratulations to the top three submissions: Nora Ngowu (image below), Aaron Clanton, and Tucker Gay! Check out this PDF to see the top-ten submissions.
It is always gratifying to see the programs we build in partnership with our clients come to life and even more so when these efforts are recognized for their impact. So we had genuine goosebumps last month when Cause Consulting partner and friend, Jim Koch, founder of the Boston Beer Company, took to the podium at Clinton Global Initiative America to speak about the company's Samuel Adams Brewing the American Dream program.
Editor’s Note: Cross-posted from BCLC blog, “One Company’s $60,000 Commitment to Jobs,” June 18, 2012.
In our recent job creation blog series, BCLC has taken a look at the “ecosystem” of creating and sustaining jobs. Our jobs ecosystem theory is that we need to view companies as part of large interconnected networks. ARAMARK and the ARAMARK Building Community program offer us a glimpse into how connecting points can come to life in the business-society ecosystem.
Editor’s Note: Cross-posted from AMD blog, “Re-engineering the Engineer,” June 14, 2012 by Allyson Peerman.
As a global technology company, AMD relies heavily on engineers who are leaders and innovators to work on some of the world’s most complex technological products. Simply put, engineers are our lifeblood, and STEM learning is their oxygen. The graduates we hire from engineering schools around the world unquestionably must be technically proficient. But, given the complex global environment in which they work, they also need to be good communicators, critical thinkers, creative problem solvers, and excellent project managers. Add in cultural literacy, so they can work across geographies, time zones, and languages, and that’s a very tall order. In short, we need our engineers to be more well-rounded than we have historically educated them to be.
The inner workings behind a cause-marketing or signature cause program are often proprietary. Most people only see the customer facing product promotion and call to action such as “our company will donate $1 to charity for every purchase,” when, there is much more happening behind the scenes of a robust program. The University of Oxford’s Case Study on P&G’s Pampers & UNICEF gives an inside look at the creation of a cause program. This case showcases the genuine intricacies of developing a cause-marketing or signature program and demonstrates that a successful cause program can often endure challenges, interruptions and unforeseen circumstances along the way.
Corporate Responsibility Magazine announced its 2012 list of the top firms specializing in corporate responsibility and communications, ranking Cause Consulting as #2. This list appears in the January/February 2012 issue.
The biennial list evaluates firms against their peers based on customer feedback and rates their ability to provide a diverse range of high quality counsel. According to Corporate Responsibility Magazine, “current customers were asked to participate in an online survey regarding their experience with their provider. The survey measures three dimensions. The first is ‘Breadth of Service.’ The next dimension is ‘Deal Size’, a reflection of geographic reach or size of company. The final, and most important, component of the index is ‘Quality of Service.’ This is based on a series of questions that examined the performance, relationship, and trust between provider and customer.”
This week we’ll formally launch our new causeconsulting.com website. Now that our version 3.0 is up, we’ve forced ourselves to pause, reflect and take the time to read our own stuff. Wow, we’ve covered a lot of ground. We are truly grateful for the gift of being able to work with and learn from so many amazing clients, colleagues and friends. Each week as the corporate responsibility field evolves, we find ourselves engaged in even more new and exciting work. We are lucky!
As I step back to reflect, it is clear that what we do continues to be more relevant and important. Our progression from strategic signature programs, to corporate responsibility, to social innovation mirrors the maturation and expansion of our field. We are fortunate to work inside of some of the world’s most respected companies and brands and help them harness their resources toward creating both business and social value. It has been amazing to see how social impact-related ideas rally diverse groups of employees and consumers to action, and impact. This is how change happens.
Cause Consulting was proud to be a Youth Design partner and the sponsor of the 2011 Youth Design Time to Design Competition. This past summer, the urban high school teens in the Youth Design Internship program were tasked to design an image or a message about a social issue that was important to them. Over a seven week period, they were required to select and research social issues, develop design concepts, work with expert design mentors, go through two rounds of professional design reviews, and submit their work to a panel of expert judges. The final designs were nothing short of amazing.
We are honored to share the ten top designs with you. Click here to seem them all. Congratulations to Joseph Soto for his powerful winning piece on how smoking can kill your whole body and mind. Joseph spent his paid Youth Design summer internship at Blue Cross of Massachusetts and worked with his mentors to create this powerful piece of work.