Our Team

A self ascribed “information junkie,” Risa is always in the loop. Whether her fodder comes from blogs, newspapers, magazines, Web sites, radio, TV or the many list servs to which she subscribes, she is a hound for trends and information of all sorts. From tracking the latest movements in corporate citizenship and philanthropy, to the weather, traffic conditions and, even obituaries, Risa is a wealth of knowledge that is, in one way or another, applicable throughout her hectic days.

Risa is connected to people and their ideas, and she maximizes her data bank to help companies, brands and nonprofits advance their missions and differentiate themselves in the marketplace. Whether crafting cause marketing campaigns, forging public/private partnerships, or helping clients develop employee volunteerism and corporate social responsibility programs, she loves to put the pieces together and, yes, apply that vast array of information, to solve a business challenge.

As a Principal and strategist at PowerPact and consultant at Cone, Inc., she helped companies and brands like Yoplait, Betty Crocker, Gillette, Centrum, and P&G develop award-winning programs and nonprofits such as America on the Move, Juvenile Diabetes Research Foundation, March of Dimes, Susan G. Komen Breast Cancer Foundation, American Diabetes Association, and AARP strengthen their positions in the cause “marketplace.” If it’s happening, Risa will have heard about it, applied it to something she is working on, or filed it away for a client she may not have even met yet…knowing that, eventually, something she learned may be the missing piece to a client’s puzzle. rsherman@causeconsulting.com

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