Cause Consulting’s January News-makers

by Cause Consulting

From the U.K announcing a plan to tackle childhood obesity, to new research from Unilever on how sustainability impacts adult’s purchasing decisions, below are the headlines and brands that caught our attention in January.

 

ISSUES WE’RE TRACKING…

How the U.S. is Getting More Organic Food to You (Fortune)

In January, the U.S. Department of Agriculture launched a program to certify farmland that is in the process of being transitioned to certified organic. The program is in response to growing consumer demand for organic foods, which increased 11% in 2015.

 

Why Purpose Should be a Pivotal Part of Your Business Strategy (Forbes)

According to a recent study from Korn Ferry, 90% of people who worked in a purpose-driven organization reported feeling engaged in their work. In companies that aren’t as focused on purpose, only 32% of employees reported feelings of engagement and connectedness.

 

 

U.K Announces Plan to Cut Childhood Obesity (TriplePundit)

A third of U.K. children are either overweight or obese. In an effort to address the problem, this past month the U.K government announced a plan for action aimed at dramatically decreasing children’s sugar consumption while increasing their level of physical activity.

 

Brands Missing Out on £820B Opportunity By Not Pushing Sustainability (Marketing Week)

Unilever asked 20,000 adults across five countries about how sustainability impacts their purchasing decisions. The study found that over a third of adult consumers buy a product because they believe it is doing social or environmental good.

 

 

BRANDS WE’RE TRACKING…

Amazon:

Amazon, FreshDirect and Other Online Grocers to Accept Food Stamps (Inc. Magazine)

 

Bloomberg Philanthropies:

Five More Cities Join Bloomberg Philanthropies and the Aspen Institute’s Global Initiative on Autonomous Vehicles (3BL Media)

 

Panera Bread Company:

Panera Eliminates Artificial Preservatives to Achieve 100% Clean Goal (Sustainable Brands)

 

Tostitos / Frito-Lay:

Tech in Action: Tostitos Fights Drunk Driving (Strategy Online)

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