Cause Consulting’s December News-makers

by Greg Doyle

From the Centers for Disease Control (CDC) releasing new data on the decreasing life expectancy of Americans, to research on the intersection of business and politics, below are the headlines that caught our attention in December.

 

ISSUES WE’RE TRACKING…

U.S. Life Expectancy Just Dropped for the First Time in More Than Two Decades (Fortune)

For the first time since 1993, Americans’ life expectancy has actually decreased, according to a new analysis by the Centers for Disease Control (CDC). Perhaps more concerning, death rates increased for almost every one of the top 10 causes of death compared to 2014.

 

Corporate Support of #GivingTuesday Hits Record Levels (3BL Media)

The Committee Encouraging Corporate Philanthropy announced record levels of corporate support for #GivingTuesday in 2016. In total, 82 CECP-member companies participated, the highest engagement to date.

 

Why Millennials Are More Generous Than You Think (Inc. Magazine)

A recent Reason-Rupe report surveyed 2,500 millennial employees. Among the report’s findings, 84% of those surveyed made a charitable donation in 2014 and 78% did so voluntarily.

 

New Data Shows It’s Smart to Align Business and Social Missions (Forbes)

A recent study by Global Strategy Group asked consumers to share their favorability ratings of companies before and after informing them of positions on social issues taken by the firms over the last year. The results? Companies that took a stance on political and social issues experienced a positive impact on their brand favorability.

 

 

BRANDS WE’RE TRACKING…

Airbnb:

Airbnb Now Offers “Social Impact Experiences.” How Much Good Will They Do? (Fast Company)

eBay:

eBay Launches “Gifts That Give Back” Initiative for Charities (Engage for Good)

National Football League:

NFL Players to Wear Custom Cleats for Causes of Choice in Week 13 (ESPN)

Timberland:

Timberland Employees Worldwide Give Back for 19th Annual Serv-a-Palooza (3BL Media)

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