Cause Consulting’s September News-makers

by Cause Consulting

From new research on the importance of company sponsored volunteer programs, to three trends changing the food industry, below are the headlines that caught our attention in September.

 

ISSUES WE’RE TRACKING…

Study: Many Consumers Willing to Pay More for, Switch to Completely Transparent Brands (Sustainable Brands)

label-insight_transparency_2016Label Insight released the results of its 2016 Transparency ROI Study. 94 percent of the more than 2,000 consumers surveyed indicated that they are more likely to be loyal to a brand that offers complete transparency.

 

These 3 Consumer Trends are Dominating the Food Industry (Forbes)

With the global population projected to reach 9 billion people by 2050, demand for protein from a variety of sources is expected to increase. Three recent consumer trends are reshaping the future of protein: convenience, choice and transparency.

 

U.S. Is Best Country for Social Entrepreneurs: Poll (Huffington Post)

social-entrepreneur_tr_2016The U.S. has the best environment for social entrepreneurs, according to a recent Thomson Reuters Foundation survey of almost 900 social enterprise experts from the world’s 45 biggest economies.

 

Why Company Sponsored Volunteer Programs Are Keeping Millennials Happy at Work (Forbes)

According to the 2016 Deloitte Millennial Survey, millennials who stay with their company for five years or longer were 88 percent satisfied with their sense of purpose, which ranked higher than any other aspect of their job.

 

BRANDS WE’RE TRACKING…

AT&T Reminds Drivers They’re Never Alone on the Road in Latest Ad (Sustainable Brands)

Timberland Celebrates Fall Season of Service with Volunteer Initiatives around the World (3BL Media)

CVS Increasing Access to Health Care with Annual Project Health Campaign (3BL Media)

Unilever Adds Seventh Generation to Its Portfolio of Hot Startups Turned Takeover Targets (Inc. Magazine)

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