Cause Consulting’s February News-makers

by Greg Doyle

From the City of Chicago making Computer Science a graduation requirement, to the USDA requiring healthier food options for Food Stamps recipients, below are headlines that caught our attention in February.

 

ISSUES WE’RE TRACKING…

Half of Millennials Would Reject a Work Assignment That Clashed With Their Ethics (Inc. Magazine)

The recent results of the Deloitte Millennial Survey caught our attention. Out of the 7,700 Millennials across 29 countries interviewed, 87 percent indicated they believe a company’s success should not be measured purely by its financial performance and should include a larger purpose

Here’s Why Chicago Just Made Computer Science a Graduation Requirement (Fortune)

Chicago Public Schools recently added Computer Science as a requirement to graduate high school, in addition to English and Math. Forrest Claypool, Chicago Public Schools’ CEO stated the following on the change: “No matter what field our students pursue, having exposure to STEM will provide critical skills and training for success in their careers and in life.”

The Most Innovative Companies of 2016: Top Companies by Sector (Fast Company)

Most Innovative Companies

Fast Company released its list of “The Most Innovative Companies of 2016” this past month. Among the nominees in the “Social Good” category included Facebook, Warby Parker, Toms, Classy and Indiegogo. Humans of New York, UNICEF, and Every Mother Counts received recognition in the “Non-For-Profit” sector.

The Elements of an Effective Cause Marketing Campaign (Harvard Business Review)

Joe Panepinto, in this Harvard Business Review article, highlights the following five important elements to an effective cause marketing campaign: 1) Simple and inspiring message 2) Strong visual storytelling 3) A physical element or exhibit 4) Strong emphasis on social sharing and earned media and 5) Focus on a big issue coupled with a request for a small personal action.

The USDA Wants to Make Healthier Options Available to Food Stamp Users (Fortune)

USDA_FoodStamps

The Agriculture Department announced this past month that is has proposed new rules that will require food stamp retailers to stock a variety of healthy food for their customers. Kevin Concannon, the USDA’s Under Secretary for Food, Nutrition and Consumer Services stated the following on the possible change: “This proposed rule ensures that retailers who accept SNAP benefits offer a variety of products to support healthy choices for those participating in the program.”

 

 

BRANDS WE’RE TRACKING…

Google is Awarding 2GB of Free Drive Space to Promote Safer Internet Day (Forbes)SaferInternet Day

Mars to Remove All Artificial Colors from Food Portfolio (Sustainable Brands)

Citi Foundation Announces $4.8 Million Investment in Summer Jobs Connect to Jumpstart Career Readiness of More than 2,000 Youth (CSRwire)

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