From the City of Chicago making Computer Science a graduation requirement, to the USDA requiring healthier food options for Food Stamps recipients, below are headlines that caught our attention in February.
ISSUES WE’RE TRACKING…
The recent results of the Deloitte Millennial Survey caught our attention. Out of the 7,700 Millennials across 29 countries interviewed, 87 percent indicated they believe a company’s success should not be measured purely by its financial performance and should include a larger purpose
Chicago Public Schools recently added Computer Science as a requirement to graduate high school, in addition to English and Math. Forrest Claypool, Chicago Public Schools’ CEO stated the following on the change: “No matter what field our students pursue, having exposure to STEM will provide critical skills and training for success in their careers and in life.”
Fast Company released its list of “The Most Innovative Companies of 2016” this past month. Among the nominees in the “Social Good” category included Facebook, Warby Parker, Toms, Classy and Indiegogo. Humans of New York, UNICEF, and Every Mother Counts received recognition in the “Non-For-Profit” sector.
The Elements of an Effective Cause Marketing Campaign (Harvard Business Review)
Joe Panepinto, in this Harvard Business Review article, highlights the following five important elements to an effective cause marketing campaign: 1) Simple and inspiring message 2) Strong visual storytelling 3) A physical element or exhibit 4) Strong emphasis on social sharing and earned media and 5) Focus on a big issue coupled with a request for a small personal action.
The Agriculture Department announced this past month that is has proposed new rules that will require food stamp retailers to stock a variety of healthy food for their customers. Kevin Concannon, the USDA’s Under Secretary for Food, Nutrition and Consumer Services stated the following on the possible change: “This proposed rule ensures that retailers who accept SNAP benefits offer a variety of products to support healthy choices for those participating in the program.”
BRANDS WE’RE TRACKING…
Mars to Remove All Artificial Colors from Food Portfolio (Sustainable Brands)