Nikki Korn leads Panel “Products for Good: How Companies Leverage Cause Marketing”

by Cause Consulting

Nikki Korn lead a panel at the 2014 Boston College International Corporate Citizen Conference: Adaptable Leadership. The annual conference engaged over 600 member company attendees to share knowledge and expertise regarding the practice of corporate citizenship. This year emphasized the need for leaders in the field to be responsive and adaptive to the changing environment in which we live and work.

Nikki’s panel, Products for Good: How Companies Leverage Cause Marketing, discussed how businesses have successfully used cause marketing to engage consumers in their corporate citizenship. Nikki joined other professionals in the CSR field including Merlin Clarke, owner of Dogeared; Christi Cruz, Senior Manager for Community Investment at TELUS; and Hannah Nokes, Corporate Citizenship Manager and Executive Director at EZCorp Foundation.

Check out Nikki’s blog about her key learning’s on adaptable leadership from the BC Conference here.

 

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