Creating a Map for Your Corporate Citizenship Journey

by Mark Feldman

Excerpt – This blog was originally published by the Boston College Center for Corporate Citizenship Website

Corporate Citizenship is often described as a “journey,” but how many of us really have a map. Are we travelers on someone else’s path; blazing new trails; and/or just preparing for the next storm? As corporate citizenship practitioners we must continuously be more deliberate and intentional in everything we do. Our role isn’t just to create programs, it is to steer and align assets to have the greatest business and social impact. How do we create a map to not only guide our journey, but more importantly, to bring the rest of our company along with us? Here are a few steps to get started:

To read the rest of this blog, visit the Boston College Center for Corporate Citizenship.

 

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