CSR Creating New Value: Sherman at Syracuse

by Cause Consulting

Risa Sherman delivered the Distinguished Alumni Lecture at Syracuse University’s S.I. Newhouse School of Public Communications.  The lecture “CSR: Creating New Value for Companies, Brands and Society,” focused on the evolution of CSR, the importance of embedding CSR in business strategy, and the benefits cause programs bring to a company through improved brand reputation, employee morale, and consumer loyalty.