Doesn’t Matter What You Call It

by Mark Feldman

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Don’t waste another minute – we actually don’t think it matters what you call it. Citizenship. Sustainability. Corporate Social Responsibility. Corporate Involvement.

The labels are all around us, yet they are the least important part of the equation. No one label is exactly right, and none of them are wrong. This evolving discipline represents diverse objectives, strategies, tools, initiatives, and intentions.

Labels aside, what is imperative is that each organization brings its values into practice; embraces them as their own; and does so with a shared vision and common language to set goals, develop strategies, implement programs, and monitor progress.

In the end what is really important is that as professionals we each lead, teach, and communicate in a way that makes sense for our organizations, so that our stakeholders can play their role in strengthening business and impacting society.

What are you calling “it,” how does that work for your company?