Starbucks Launches Ethos for Clean Drinking Water

by Cause Consulting

Starbucks unveiled an innovative CSR strategy to roll out Ethos bottled water to 5,000 U.S. stores and donating $10 million over the next five years to nonprofits working to alleviate the world water crisis. Ethos is a year-round sales promotion providing water for water. See the press release and the USA Today media coverage.

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