Infusing Cause into Your Brand: Feldman Leads Session at Marketing Science Institute Conference

by Cause Consulting

Mark Feldman led a plenary session at the MSI Brand Architecture and Corporate Reputation Conference entitled Infusing Cause into Your Brand.  This session disussed the challenges of aligning and integrating cause with both master and product brands.  Read the summary of the session and outline of ten best practices for how to integrate cause into a corporate brand.