Yearly Archives: 2005

“Walk for Water” Engages Starbucks Employees in Raising Awareness for Clean Drinking Water

by Cause Consulting

Over 1,000 Starbucks employees and community members walked in the “Walk for Water” in Seattle to raise awareness for the world’s water crisis and highlight Starbucks and Ethos Water commitment to … Continue reading

Starbucks Launches Ethos for Clean Drinking Water

by Cause Consulting

Starbucks unveiled an innovative CSR strategy to roll out Ethos bottled water to 5,000 U.S. stores and donating $10 million over the next five years to nonprofits working to alleviate … Continue reading

Infusing Cause into Your Brand: Feldman Leads Session at Marketing Science Institute Conference

by Cause Consulting

Mark Feldman led a plenary session at the MSI Brand Architecture and Corporate Reputation Conference entitled Infusing Cause into Your Brand.  This session disussed the challenges of aligning and integrating … Continue reading

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