Cause and Effect: Feldman Writes in Harvard Business Review

by Cause Consulting

Mark Feldman co-authored the best-practice guide to developing strategic Cause Branding initiatives in the Harvard Business Review.  This article emphasizes the importance of taking a strategic approach to developing Cause Brands and signature cause programs. It discusses how to gain alignment among senior executives, identify the right issue, find appropriate partners, and develop long-term marketing and communications plans.  Read the article.

 

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